Even though it used to be to save money, now we both love going to the dog wash. He really likes getting brushed and scrubbed down (except the ears--no ears!). He even likes getting dried with the big vacuum-looking dryer. He chills out so much that he ends up just relaxing against the side of the tub while I do all the work. I have to remind him to stand up so I can get him all rinsed off.
The absolute best part is how proud he is when we're done. It's like he knows he looks pretty and prances around the house like a king. It's adorable, and it's one of my favorite things to do with my dog!